Latest Entries
Why should businesses have a CSR strategy?
Corporate Social Responsibility / Ethics

Why should businesses have a CSR strategy?

What can corporate social responsibility (CSR) provide for businesses in the society? Well, according to Ralph Tench and Liz Yeomans in ‘Exploring Public Relations”, it can define the responsibility an organisation has to its society/-ies and stakeholders, and help them plan and manage the relationship to secure long-term commitment and stability. Tench and Yeomans also … Continue reading

Are PR practitioners still treating social media as traditional media?
Professionalism / Social Media

Are PR practitioners still treating social media as traditional media?

It was the final debate in our ‘Contemporary Theory and Issues in PR’ class this week, and this was the debate I was most looking forward to, as it featured my favourite subject, social media (as you may have noticed). The debated statement was “Social media has helped put the public back in public relations; … Continue reading

Public relations, marketing and advertising – where do we stand?
PR Industry / Professionalism / Relationship

Public relations, marketing and advertising – where do we stand?

In Norway (where I’m from), it is rather natural that public relations practitioners are working alongside marketers and advertisers. Yet, although they have different functions within an organisation, I have noticed that their responsibilities in practice are overlapping. Just recently, a friend of mine applied to a marketing position within a Norwegian clothing company, whereas … Continue reading

How are we being exposed to propaganda in today’s society?
Digital Technology / Propaganda / Viral Video

How are we being exposed to propaganda in today’s society?

This week we had a very intriguing, and may I say heated, debate in class where the topic of discussion was “modern wars are spun not won – what the warring parties say is more important than what they do”. Both teams had many valuable and important points in their arguments, although the majority of … Continue reading