Can social media improve mental health issues?
Apps / Mental Health / Social Media / Tools

Can social media improve mental health issues?

I previously posted about developing an app campaign, which I eventually managed to do for the previous week’s presentation in our social media class. For the assignment we were able to select a client by our own choice, whereas I decided to create a social media campaign for the Mental Health Foundation to improve mental … Continue reading

The social media influence on celebrity PR
Celebrity PR / Digital Technology / Media Relations / Social Media

The social media influence on celebrity PR

In public relations, celebrities have often been used to influence and appeal to the mass market on a global scale, whereas publicists’ responsibility has been to build and maintain the celebrity brand. This phenomenon goes a long way back, with Max Clifford and Edward Bernays being two recognised names in the PR industry that generated … Continue reading

Could Internet memes be valuable in a PR context?
Digital Technology / Social Media / Tools

Could Internet memes be valuable in a PR context?

An Internet meme is a concept that is spread from person to person via the Internet, according to Wikipedia’s definition. It usually comes under the description of a viral phenomenon or trending theme, and the memes doesn’t usually have a motive or cause behind the creation. It consists of spreading an image, text, hyperlink, video … Continue reading

LinkedIn – more than a professional identity?
Digital Technology / Social Media / Tools

LinkedIn – more than a professional identity?

LinkedIn is often associated with individual job searching, uploading CV profiles and getting professional connections, whereas it has been a bit downplayed in the media compared to other social media networks such as Facebook and Twitter. According to the CIPR website, LinkedIn is ranked as one of the most popular network for ‘the building of … Continue reading

Are PR practitioners still treating social media as traditional media?
Professionalism / Social Media

Are PR practitioners still treating social media as traditional media?

It was the final debate in our ‘Contemporary Theory and Issues in PR’ class this week, and this was the debate I was most looking forward to, as it featured my favourite subject, social media (as you may have noticed). The debated statement was “Social media has helped put the public back in public relations; … Continue reading