Are PR practitioners still treating social media as traditional media?
Professionalism / Social Media

Are PR practitioners still treating social media as traditional media?

It was the final debate in our ‘Contemporary Theory and Issues in PR’ class this week, and this was the debate I was most looking forward to, as it featured my favourite subject, social media (as you may have noticed). The debated statement was “Social media has helped put the public back in public relations; … Continue reading

Public relations, marketing and advertising – where do we stand?
PR Industry / Professionalism / Relationship

Public relations, marketing and advertising – where do we stand?

In Norway (where I’m from), it is rather natural that public relations practitioners are working alongside marketers and advertisers. Yet, although they have different functions within an organisation, I have noticed that their responsibilities in practice are overlapping. Just recently, a friend of mine applied to a marketing position within a Norwegian clothing company, whereas … Continue reading

The intriguing world of fashion PR
Fashion PR / Media Relations / Professionalism

The intriguing world of fashion PR

When I first started at University of Westminster, one of the subjects we talked about in class was the misinterpretation people often had about PR professionals and what they do. It seemed as the misinterpretations were often generated from television or films and how they portrayed the profession, whereas women were usually elegant party-girls who … Continue reading