Public relations, marketing and advertising – where do we stand?
PR Industry / Professionalism / Relationship

Public relations, marketing and advertising – where do we stand?

In Norway (where I’m from), it is rather natural that public relations practitioners are working alongside marketers and advertisers. Yet, although they have different functions within an organisation, I have noticed that their responsibilities in practice are overlapping. Just recently, a friend of mine applied to a marketing position within a Norwegian clothing company, whereas … Continue reading

How is power connected to public relations practice?
Media Relations / Power / PR Industry

How is power connected to public relations practice?

This week we had a discussion in class about how power relates to public relations, especially how it is being used in a professional context. What makes public relations a powerful ‘voice’ in society? Does it mainly relate to political and governmental issues, or is the power of public relations being practiced in other sectors … Continue reading

It’s complicated – A reflection on the relationship status between PR professionals and journalists
Media Relations / Power / PR Industry / Relationship

It’s complicated – A reflection on the relationship status between PR professionals and journalists

The description “it’s complicated” is commonly used on the Facebook site to define the current status, but it is also highly suitable to describe the complex relationship between public relations and journalism. ‘Complicated’ refers to something that is composed of elaborately interconnected parts, and that often can be difficult to explain or understand. I was … Continue reading