The social media influence on celebrity PR
Celebrity PR / Digital Technology / Media Relations / Social Media

The social media influence on celebrity PR

In public relations, celebrities have often been used to influence and appeal to the mass market on a global scale, whereas publicists’ responsibility has been to build and maintain the celebrity brand. This phenomenon goes a long way back, with Max Clifford and Edward Bernays being two recognised names in the PR industry that generated … Continue reading

How is power connected to public relations practice?
Media Relations / Power / PR Industry

How is power connected to public relations practice?

This week we had a discussion in class about how power relates to public relations, especially how it is being used in a professional context. What makes public relations a powerful ‘voice’ in society? Does it mainly relate to political and governmental issues, or is the power of public relations being practiced in other sectors … Continue reading

The intriguing world of fashion PR
Fashion PR / Media Relations / Professionalism

The intriguing world of fashion PR

When I first started at University of Westminster, one of the subjects we talked about in class was the misinterpretation people often had about PR professionals and what they do. It seemed as the misinterpretations were often generated from television or films and how they portrayed the profession, whereas women were usually elegant party-girls who … Continue reading

It’s complicated – A reflection on the relationship status between PR professionals and journalists
Media Relations / Power / PR Industry / Relationship

It’s complicated – A reflection on the relationship status between PR professionals and journalists

The description “it’s complicated” is commonly used on the Facebook site to define the current status, but it is also highly suitable to describe the complex relationship between public relations and journalism. ‘Complicated’ refers to something that is composed of elaborately interconnected parts, and that often can be difficult to explain or understand. I was … Continue reading