The social media influence on celebrity PR
Celebrity PR / Digital Technology / Media Relations / Social Media

The social media influence on celebrity PR

In public relations, celebrities have often been used to influence and appeal to the mass market on a global scale, whereas publicists’ responsibility has been to build and maintain the celebrity brand. This phenomenon goes a long way back, with Max Clifford and Edward Bernays being two recognised names in the PR industry that generated … Continue reading

Could Internet memes be valuable in a PR context?
Digital Technology / Social Media / Tools

Could Internet memes be valuable in a PR context?

An Internet meme is a concept that is spread from person to person via the Internet, according to Wikipedia’s definition. It usually comes under the description of a viral phenomenon or trending theme, and the memes doesn’t usually have a motive or cause behind the creation. It consists of spreading an image, text, hyperlink, video … Continue reading

LinkedIn – more than a professional identity?
Digital Technology / Social Media / Tools

LinkedIn – more than a professional identity?

LinkedIn is often associated with individual job searching, uploading CV profiles and getting professional connections, whereas it has been a bit downplayed in the media compared to other social media networks such as Facebook and Twitter. According to the CIPR website, LinkedIn is ranked as one of the most popular network for ‘the building of … Continue reading

How are we being exposed to propaganda in today’s society?
Digital Technology / Propaganda / Viral Video

How are we being exposed to propaganda in today’s society?

This week we had a very intriguing, and may I say heated, debate in class where the topic of discussion was “modern wars are spun not won – what the warring parties say is more important than what they do”. Both teams had many valuable and important points in their arguments, although the majority of … Continue reading