Can social media improve mental health issues?
Apps / Mental Health / Social Media / Tools

Can social media improve mental health issues?

I previously posted about developing an app campaign, which I eventually managed to do for the previous week’s presentation in our social media class. For the assignment we were able to select a client by our own choice, whereas I decided to create a social media campaign for the Mental Health Foundation to improve mental … Continue reading

The social media influence on celebrity PR
Celebrity PR / Digital Technology / Media Relations / Social Media

The social media influence on celebrity PR

In public relations, celebrities have often been used to influence and appeal to the mass market on a global scale, whereas publicists’ responsibility has been to build and maintain the celebrity brand. This phenomenon goes a long way back, with Max Clifford and Edward Bernays being two recognised names in the PR industry that generated … Continue reading