Public relations, marketing and advertising – where do we stand?
PR Industry / Professionalism / Relationship

Public relations, marketing and advertising – where do we stand?

In Norway (where I’m from), it is rather natural that public relations practitioners are working alongside marketers and advertisers. Yet, although they have different functions within an organisation, I have noticed that their responsibilities in practice are overlapping. Just recently, a friend of mine applied to a marketing position within a Norwegian clothing company, whereas … Continue reading